Make: an AI video producer that takes you from idea to final cut

Ask sets a tool up for you. Make produces the whole piece. Tell Clap what you want (a 15-second perfume ad, a three-scene noir short, a clip starring your character) and it runs the production with you: it asks what it needs, writes the storyboard, prices every render and, once you approve, renders, reads the results and proposes the next step, all the way to a cut you open in Cinema.

If you wanted an AI that makes a whole video, not one clip at a time, here is how it works, and what it deliberately leaves alone.

Ask or Make: one switch under the bar

Ask is the bar at the top of the studio home, with Clap, eroq's cheerful little clapperboard. Under it, a switch now reads "Ask | Make".

• Ask answers and sets the right tool up; nothing renders until you click Generate on that tool's page. The Ask product note covers it.
• Make produces. Clap works like an AI video agent: it takes the goal, asks instead of guessing, plans the renders and runs them, only after you approve and only what you approved.

In Make, six starters sit around Clap: "A 15-second ad", "A short film", "A clip with my character", "A music video teaser", "A trailer with a voiceover" and "A product photo shoot".

From idea to cut, step by step

Here is how it goes with AMBRE, a perfume saved as a product in your Elements.

1. You say what you want

You type a 15-second vertical ad for AMBRE, for TikTok. That settles the format, the frame (9:16) and the length. A request that complete can go straight to a storyboard and a plan.

2. Clap asks, one question at a time

Otherwise Clap asks what is missing: one question per message, never more than three before the first storyboard, with chips to tap. When the question is who is in it, the chips are your own characters, with their pictures; for a product or a place, your elements; for a voice, your voices. Here the cast is open, so Clap asks who holds the bottle: you tap Mara. Typing an answer works too.

3. It writes the storyboard

A clip is one scene, an ad two to four, a film three to six, each within the engine's length range. Every scene prompt is written in English for the engines, 50 to 110 words, like a director's brief: who, by name and in the same wardrobe in every scene; where and when; shot size and lens feel; light and palette in the same words across the piece, so the shots cut together; the motion from first second to last. No on-screen text or logos. For AMBRE: three five-second scenes, ending on Mara raising the bottle to the light.

4. It proposes a plan, every render priced

Then comes the plan card: the renders to run now, each with its model, length, format and exact price. For an ad or a film with a cast or a product, the first plan is often a look test: one keyframe image per scene, 10 credits each on the default image model. Here the card reads "Plan · 3 renders", lists "Keyframe · Scene 1" to "Keyframe · Scene 3", then the total and one button: "Approve · 30 credits".

Each row opens on its full prompt, with a link to open that render in its own tool instead. A plan holds at most 8 renders and 6 clips. If your balance is short, the button says how many credits the plan needs, with a "Top up" link.

5. You approve, it renders and chains

Nothing renders before you approve, and the price on the card is the one charged: plans are priced by the same function as the studio's tools. The renders run through the same pipeline as the tools (they show in the render queue too), and a failed render is refunded automatically. Landed renders appear in a grid under the plan card; open one for a big preview with a "Download" button.

The clips come next, one per scene: 45 credits for five seconds on Seedance 2.0 Mini, the default engine, or 90 credits for ten. A clip can open on its scene's keyframe (its row says "from keyframe"), so on engines that accept a start frame, the look you approved is the look that moves. More in keyframes first.

Your cast stays itself: a character with a look sheet rides every keyframe and clip as its identity picture. Without one, it stays out of the pictures and the prompt's words carry it; the plan says so, with a link to make the sheet.

6. It reports back and keeps going

When the renders land, a grey line says so ("3 renders landed"). Clap reads the results and proposes the next step: the clips after the keyframes, a voiceover (3 credits per 100 characters on Voice One), a fix after a failure (a retry, another engine, a shorter clip) or the cut. Each new plan waits for its own Approve; approve before render covers the money side.

Watch Clap think, then tap the next step

While a reply is written, a thinking block streams above it. Its header says what Clap is doing ("Writing the storyboard…", "Planning the renders…", "Pricing the plan…") and its production notes write themselves out underneath: what is settled, what is still open. Once the answer is in, the block folds to "Thought for 7s", one click from being read again.

Under the latest reply, "Next steps" offers up to four suggestions written the way you would type them: "Add a voiceover", "Make scene 2 at night", "Render all the clips", "Make it 16:9". One tap sends it. Or type, in your own language: Clap answers in it, writes the engine prompts in English and keeps a spoken line in the language it is spoken in.

The Production panel

Everything the conversation decides lands in the Production panel, to the right of the chat (on a phone, the "Production" button opens it):

• The brief: title, logline, format, aspect, length, engine, voice, sound and the look in words.
• "Cast" and "Elements": who and what is in it. Add characters or elements here and Clap works with them from your next message.
• "Storyboard": each scene with its keyframe and its clip.
• "Renders": every render, to view big or open in your library, and the credits spent.
• "Open in Cinema", as soon as a clip is in.

The cut, in Cinema

Once every scene has its clip, Clap says so ("Your cut is ready") with an "Open in Cinema" button. The production becomes a Cinema film: one scene per scene with its latest clip, in order; voice lines on the audio track at their scene's start; title and logline at the top of the script. There you trim, add sound and titles, re-render any scene and export an MP4. That's a take.

Pick what Clap thinks with

Next to the switch, a picker shows what Clap thinks with. Auto, Clap's own pick for producing, is included: you pay only for the renders you approve. You can also pick a named model, billed per message, its price shown in the picker before you send:

• Claude Sonnet 5.5: 11 credits per message
• Claude Opus 5.5: 22 credits
• GPT-5.6 Sol: 11 credits
• Gemini 3.1 Pro: 13 credits
• Grok 4.7: 9 credits

That makes 6 brains, Auto included. If the model you picked cannot answer a message, Auto answers it and that message costs nothing. Renders cost the same whatever brain planned them. Choosing the model that directs your video helps you decide.

What Make deliberately does not do

• Spend without your click. No autopilot: every plan waits for Approve.
• Watch your videos to judge them. It reads which renders landed or failed.
• Lip-sync, upscale, inpaint or compose music. None of these exist in Make.
• Browse the web, connect to other apps or run on a schedule.
• Leave the studio. Make lives in the signed-in studio, not in the API or MCP. Your conversation and production stay in this browser for 30 days, on this device, without syncing.

And the studio's rules hold in every render: nothing involving minors, refused before any credit is spent.

FAQ

Is Make an AI video agent?

Yes, in the useful sense: you give it the goal and it runs the production, from the first question and the storyboard to the renders, the results and the next step. What it never does is spend on its own: every plan waits for your Approve.

How much does Make cost?

Thinking on Auto is included. You pay for the renders you approve, at the studio's usual prices, and a failed render is refunded. A named model adds its price per message, shown before you send.

Can Make use my own characters and products?

Yes. When Clap asks who or what is in it, the chips are your characters and elements, with their pictures, and you can add more from the Production panel.

Can I change what Make produces?

Yes. Keep talking ("Make scene 2 at night") and Clap proposes a new plan for that change. Any render also opens in its own tool from its plan row, and the finished cut opens in Cinema.

Can I use Make through the API?

No. Make lives in the signed-in studio only, not in the API and not in MCP. Developers call the generation endpoints directly.

Open the studio, switch to Make and tell Clap what you are making.