Ads Studio
UGC video ads with your own presenter
UGC ads work because they look like a person, not a brand. In the Ads Studio you pick the product, the format and the presenter, Clap writes what they say, and the engine renders the take with sound. The presenter is one of your own Characters, built from photos, so the same face can carry a whole series.
50 free credits · no card · private mode on every account
Video · Ads
Your next ad.
Your product, who presents it, what they say. We write the shot.
AMBRE Change
Lena ChangeAdd direction (optional): @mention products, characters, places and styles…
See the prompt
Ready
Kling 3.0 Pro · 5s · Handheld
Okay, I was not ready for how good this is.
Ad formats
Written for AMBRE
- Formats
- 8 (5 with a person on screen)
- Presenter
- Your own Characters, same face from ad to ad
- Spoken line
- Written by Clap in your language, or yours
- Output
- 9:16, 1:1 or 16:9 · 1 to 4 takes · with sound
- Price
- 216 credits for 8 seconds on Veo 3.1 Fast · see every engine on /models
Eight formats
- →UGC testimonial: authentic creator energy, phone in hand.
- →Street interview: a candid reaction from a passerby.
- →Unboxing: the reveal moment, hands opening the box.
- →In real life: the product in use.
- →Glow-up reveal: a satisfying transformation.
- →Problem → fix: a skit with a punchline.
- →Product hero, Unboxing, Luxury macro: nobody on screen, the line becomes a voiceover.
How a UGC ad is made
- →Choose the product (an Element with its photo) or the brand itself.
- →Choose the format and the presenter. Presenters are your Characters: create one from photos, or start from an archetype.
- →Get the spoken line: Clap writes options in your language from the brand kit, or type your own. Add a direction (where, how they hold it, the mood).
- →Pick the engine, the frame (9:16, 1:1 or 16:9, as the engine allows), the length and one to four takes. The studio prefers an engine with sound that reads the product photo.
Honest UGC
Presenters are invented adults, never real people or celebrities, and never a likeness of someone without consent. The lines Clap writes use only what your brand kit states: no invented reviews, results or discounts. If an ad needs a disclosure in your market, add it.
Clap · AI agent
Or let Clap make the ad
Describe the result in Ask. Clap asks what it needs, picks the engines, writes the prompts and prices the plan. Once you approve, it renders everything into your library. Fully automated, and nothing runs before you say yes.
- 1Clap asks one question at a time and keeps the brief, the cast and the storyboard up to date.
- 2The plan lists every render and its price before anything runs.
- 3One click on Approve and everything renders. Failed takes refund themselves.
Ask · Clap
Clap · Thought for 6s
The keyframe first, then the clip from it, then the voiceover. Here is the plan.
Production
Saved to your library
Frequently asked questions
What is a UGC ad?
A user-generated-content ad: a video that looks filmed by a customer or a creator, usually on a phone, talking about the product. On eroq the creator is one of your own Characters and the line is written for your product.
Do I get a library of AI actors?
No stock actors: you create the presenters you need as Characters, from photos or from an archetype, and keep them. The same face can then front every ad of a brand.
Can the presenter speak another language?
Yes. Pick the language in the video ad and Clap writes the line in it; the engine renders the take with the spoken line and its sound.
Which engine should I use?
One with sound that reads the product photo, which the studio picks by default. Seedance engines refuse photos of people as references; the studio warns you when you add a presenter, and offers an engine that takes faces when your plan has one.
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