Localize ads for new markets: local faces, places and copy

Localizing an ad is three jobs that usually get lumped together: who is on screen and where, what is written, and what is said. A new market notices all three. The eroq Ads Studio has a tool for each, and one hard limit to know before you plan a launch: eroq does not translate or dub the voice of an existing video.

Here is what each tool changes, what it leaves alone, and what a launch in one new market costs.

Three jobs, three tools

What you localize	Tool	The voice	Billed
Faces, streets, outfits	Multiplier with a market note	Unchanged: the original, or none	Per second of clip, per variant
Copy on static ads	A static batch in the market's language	No voice	Per image
What a presenter says	A new video ad, line written in the language	Spoken in the language	Per second of clip

Most launches use all three: statics for volume, one video ad that speaks the language, and local faces on top.

1. Local faces and streets: the Multiplier with a market note

Open the Multiplier tab of the brand and pick the video ad that works at home. Turn on Character and Location for local faces and streets, and Outfit if the season or the style differs. Then write the market in Anything else:

• "for the Mexican market: Mexico City streets and homes"
• "for Germany: Berlin apartments, presenters from 30 to 50"
• "for Australia in July: winter coats, gray coastal light"

Clap, eroq's agent, looks at a frame of the ad and writes every variant to that note, varying age, look, place and light so no two match. Each variant is then an edit of the same clip with Replace: the motion, the performance, the cut and the timing stay. The full method is in the Ad Multiplier guide.

The audio is where localization stops. The original sound goes back under every variant, so the voice is the original one: a variant of an ad with an English voice-over is still in English.

So this tool fits ads where the picture carries the message (a demo, a before and after, a music-only cut) and markets where you already run English creative. Keep Remove burned-in captions on so your English captions do not travel; eroq does not add new ones, so set local captions in your editor if the ad needs them.

Six variants of an 8-second ad cost 384 credits on Replace, or 2,832 on Replace Pro (Creator plan and up).

2. Copy in the language: static batches in 14 languages

In Create, then Static ads, the Language setting takes English, Spanish, French, German, Portuguese, Italian, Dutch, Polish, Turkish, Japanese, Korean, Chinese, Hindi or Arabic. Clap writes each ad on its own selling angle, with a headline and a call to action in that language and in the brand's tone of voice. With Headline on the ad on, both are set on the picture, in that language.

Three things to get right per market:

• The facts. Clap writes only from the brand kit and never invents a price, a discount, a statistic or a claim. If your selling points promise free shipping above a threshold in dollars, a German batch can promise it too. Edit Selling points and Audience in the Brand kit before the batch, or set up one brand per market (up to 20 per account). A product is filed under one brand at a time, so add it to the market's brand from its local product page; it counts toward the 50 elements of your account. The brand kit help lists every field.
• The lettering. Engines can misspell, and a headline is a promise. Have a native speaker check every ad before upload, especially in Arabic, Hindi, Japanese, Korean and Chinese. If you would rather set the text yourself, turn Headline on the ad off: the picture comes back clean, and the headline still names the ad in History.
• The setting. The Language choice is shared by static batches and spoken lines, so check it before each run.

Eight statics on Eroq One, which sees the product photo and keeps the product exact, cost 160 credits per market. The static ads in batches guide covers formats and angles.

3. A voice in the language: a new video ad

When the ad has to speak the market's language, you make a new video ad. In Create, then Video ad, set Language to the market's, pick the product and a format, and press Write with Clap: it offers four lines in that language, each on a different angle. Or paste a line a native copywriter wrote for the market. The video ads help covers every setting.

The presenter is one of your own characters, an invented person who fits the market; a look sheet keeps that face in every take. With sound on and an engine that speaks, the presenter says the line in the language. In the product-only formats (Product hero, Unboxing, Luxury macro) the line becomes a voiceover.

Two 5-second takes on Kling 3.0, which renders sound, cost 340 credits. Have a native speaker listen to the take you pick before you put budget behind it.

Then multiply that new ad with a market note. Every variant carries its new soundtrack, on Replace or Replace Pro, so you get local faces and a local voice from one take.

One more route, for product-only clips: write a voice-over in the voice studio and lay it under the clip in your editor (the multi-language voice-over guide covers the script prep). Never do this under a presenter who speaks on camera: eroq does not lip-sync existing footage, so the mouth would not match.

What eroq does not do, so you can plan for it

• It does not translate or dub the voice of an existing video.
• It does not add captions; the Multiplier only removes burned-in ones.
• It does not lip-sync existing footage to new audio.
• It does not publish to Meta or TikTok, and it does not read their results. You download the files and upload them in your ads manager, ideally with each market in its own campaign or ad set so its results stay readable.

One market, start to finish

Say an English UGC ad for a vitamin C serum works in the US and you are opening Spain.

1. Kit. Check that the selling points hold in Spain (shipping, returns, any offer). Edit them, or set up a Spanish brand.
2. Statics. Eight in Spanish on Eroq One: 160 credits.
3. Video ad. Language set to Spanish, Write with Clap, a presenter who fits, two 5-second takes on Kling 3.0: 340 credits.
4. Variants. The best Spanish take into ×6 with "for Spain: Madrid and Seville streets": 240 credits on Replace, or 1,770 on Replace Pro, with the Spanish voice on every file either way.

That is 2,270 credits with Replace Pro, or 740 with Replace, for 8 statics, a speaking ad and six local variants. Then test it in Spain the way you test at home; the creative testing framework is a good start. Your first localized batch starts in the brand's Create tab.

FAQ

Can eroq translate the voice of my existing video ad?

No. eroq does not translate or dub an existing video's voice, and Multiplier variants never get a new one. For a spoken ad in another language, make a new video ad with the line written in that language; Clap can write it for you.

Which languages can the Ads Studio write in?

14: English, Spanish, French, German, Portuguese, Italian, Dutch, Polish, Turkish, Japanese, Korean, Chinese, Hindi and Arabic. The same list serves static ad copy and the lines a presenter says.

Does the Multiplier change the language of an ad?

No. It changes faces, outfits, places or products. The script and the voice stay as they were, so a variant of an English ad is still in English, with its original sound.

Will the headline on a static ad be in the market's language?

Yes. With Headline on the ad switched on, the headline and the button are set on the picture in the language you picked. Check the lettering before you upload, or switch the option off and set the text yourself.

How do I keep prices and offers right for each market?

Clap writes only from the brand kit's facts, so put each market's real offer in Selling points before its batch, or set up one brand per market. An account holds up to 20 brands.