Video ads: format, presenter and line

1. 1

   Open the brand → Create → Video ad.

2. 2

   Pick the product (or the brand itself) and the format: UGC testimonial, Product hero, Unboxing, In real life, Glow-up reveal, Street interview, Luxury macro, Problem → fix.

3. 3

   Pick a presenter when the format has one: one of your Characters with a look sheet (create one from photos if needed), or leave it on Auto and the format casts its own person. Product hero, Unboxing, Luxury macro show nobody: the line becomes a voiceover.

4. 4

   Write the line, or let Clap write options in your language; add a direction (where, how, the mood).

5. 5

   In Settings: the engine, the frame (9:16 first, plus 1:1, 16:9 and others when the engine has them), the length, sound, "open on the product photo" and one to four takes. Generate.

Good to know

• The studio prefers an engine with sound that reads the product photo.

• Seedance engines refuse photos of people as references: with a presenter, the studio warns you and offers an engine that takes faces when your plan has one.

• Takes follow in the render bars below; each lands in the brand's folder and History.