The brand kit: what each field does
The kit steers every ad of the brand: the look fields shape the pictures, the message fields shape the words Clap writes.
Name, logo and tagline: who the ad is from. The logo appears in the previews and the ad mock-ups.
Colors (up to 6), aesthetics and fonts: the look. They steer the pictures, and the fonts the text set on a static ad.
Selling points, audience, description and tone of voice: the message. Clap writes the headlines, the texts, the calls to action and the spoken lines from them, and uses nothing else: no invented offer, price or review.
Socials: the brand's profiles, kept for reference.
Editing
Open the brand, then the Brand kit tab. "Fill from site" reads the website again (what the site states replaces the field, the rest stays). The live preview shows a feed post, a story and a square ad wearing the kit as you type. Save: every ad made from then on reads the kit as saved.
Related
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