Ads
Brand kit
A brand kit is the set of rules every piece of a brand's content follows: name, logo, colors, fonts, tone of voice, and what it sells to whom. It keeps hundreds of ads recognizably from the same brand.
For AI-made ads the kit doubles as the brief: the look fields steer the pictures, the message fields steer the words.
On eroq
In the Ads Studio the kit is read from your website (logo, palette, fonts, tone, selling points, audience, products) or filled by hand, and every ad of the brand follows it.
Questions
What goes in a brand kit?
At least the name, the logo, the colors and the fonts; for ads, also the selling points, the audience, the tone of voice and a description of what makes the brand different.
Can a brand kit be made from a website?
Yes: on eroq, paste the address and the kit is read from the site, products included. Review it before saving: a site rarely states its audience as precisely as you know it.
Does a brand kit cost anything?
Not on eroq: reading the site and saving the kit are free; only renders cost credits.