The Ad Multiplier: variants of a winning ad

1. 1

   Open the brand → Multiplier.

2. 2

   Pick the ad: one of the brand's video ads, or "Choose a video" from your Library, Storage or computer.

3. 3

   Choose ×3, ×6, ×9 or ×12, and what changes: Character, Outfit, Location, Product. Add a note for every variant if needed ("for the Japanese market").

4. 4

   Leave "Remove burned-in captions" on to ship clean variants. Multiply.

How it works

• Clap looks at a frame of the ad and writes each variant (free).

• The clip is prepared once; each variant is a Replace edit of it, keeping the motion, the cut, the timing and the original audio.

• Replace reads up to 15 seconds of the clip, at 8 credits per second; Replace Pro is available from the Creator plan.

• Variants land in the brand's folder and History; a failed one refunds itself.