Ads
UGC ad
A UGC ad (user-generated-content ad) is a video ad that looks filmed by a customer or a creator, usually on a phone and talking straight to the camera about the product. It works because it reads as a person's recommendation rather than a brand's message.
Typical formats are the testimonial, the unboxing, the street interview and the problem-and-fix skit, cut short and vertical for TikTok, Reels and Shorts.
On eroq
Create → Video ad in the Ads Studio: pick the product, a UGC format and a presenter (one of your own Characters); Clap writes the spoken line in your language.
Questions
What does UGC stand for?
User-generated content: photos and videos made by customers or creators rather than by the brand. A UGC ad borrows that look for paid advertising.
Can a UGC ad be made with AI?
Yes: an AI video engine renders the creator-on-camera beat with your product, and the presenter can be a recurring character you created. Presenters must be invented people, never a real person without consent.
How long should a UGC ad be?
Short: most run between about 8 and 30 seconds, with the hook in the first second. Make the length you will actually run, in 9:16.