Ads
Call to action (CTA)
The call to action tells the viewer what to do next: shop, try, sign up, learn more. In ad platforms it is both a line in the copy and a button with a fixed label.
A clear CTA names one action and, when there is one, the reason to act now (an offer, a limited drop). Platforms offer a set list of button labels; the copy can say more.
On eroq
Every static ad Clap plans comes with its call to action, and "Headline on the ad" can set the headline and the button on the picture.
Questions
Which CTA works best?
The one that matches what the viewer is ready to do: "Shop now" for a product they already understand, "Learn more" for something new. Test two when unsure.
Should the CTA be on the image?
On a static ad it can be, as a button-like shape near the bottom; keep it clear of the platform's own interface at the edges.
Can a CTA mention an offer?
Only a real one. eroq's Clap writes an offer into the copy only if your brand kit states it.