Ads
Ad variations
Ad variations are versions of one ad that change a single element (the face, the setting, the headline, the format) while the idea stays. They let a winning ad keep running longer and show which details matter.
A variation differs from a new concept: it keeps what made the ad work and changes what the audience has grown tired of, or what the test is meant to measure.
On eroq
The Ad Multiplier turns one video ad into ×3 to ×12 variants with a new character, outfit, location or product, keeping the motion, the cut and the audio.
Questions
How many variations of an ad should I make?
A handful per test is common: enough to compare, few enough for each to get a fair share of the budget. Change one thing per variation.
Do ad platforms make variations for me?
Some platforms mix headlines, texts and images automatically. Visual variations of a video, such as a new presenter or setting, have to be made as new creatives.
Can I make variations of a video without reshooting?
Yes, with an editing engine that keeps the original motion and audio and changes only what you ask, which is what eroq's Ad Multiplier does.