# Product videos

> Render product hero videos and listing stills from a description: the product as a reusable Element, a three-shot commercial recipe, Hailuo for dramatic light, Image One for the listing. Formats per channel.

A product hero is three beats: the macro reveal, the human moment, the clean end frame with room for a logo. Film mode ships that recipe as a starting point; your product rides in as an Element so it is the same bottle, sneaker or watch in every shot. Hailuo 02 lights it like a commercial from the Hobby plan; Image One renders the listing stills.

## The three-shot recipe

- Shot 1 — macro reveal: the product on a surface, one beam of light, a slow push-in.
- Shot 2 — the human moment: hands, a glance, use in context, close-up.
- Shot 3 — end frame: the product floating clean on a dark backdrop, orbit, negative space for the logo.

## Formats and channels

16:9 for the product page and YouTube, 9:16 for TikTok and Reels, 1:1 for the feed. The next-gen engines render each ratio natively; the still for the listing comes from Image One in 4:3 or 1:1 with the same Element.

## Cost per product

Three 5-second Hailuo scenes are 300 credits; four listing stills are 40. About 340 credits — under $3.50 at pack rates — per product, before takes. A catalog of fifty products fits comfortably in the Creator plan's 6,000 monthly credits with takes to spare.

## Starting points

- **Macro reveal** — Macro shot of an amber perfume bottle standing on black marble, fine mist drifting through a beam of golden light, slow push-in, commercial look
- **Clean end frame** — A white leather sneaker floating and slowly rotating against a dark studio backdrop, soft rim light, orbit, negative space on the right for a logo

## FAQ

### Can the AI render my exact product?

Describe it precisely as an Element — materials, colors, label, proportions — or attach a photo. Distinct products render faithfully; fine print and exact logos are best added in post.

### Which engine for product videos?

Hailuo 02 for dramatic commercial light on the Hobby plan; Seedance 1.0 Pro or Kling for 1080p keepers; Veo 3 Fast when you want the sound of the product in the clip.

## Related

- https://eroq.ai/tools/ai-ad-generator — Ads mode
- https://eroq.ai/tools/ai-film-maker — Film mode
- https://eroq.ai/models/hailuo-02 — Hailuo 02
- https://eroq.ai/blog/ai-product-videos-for-ecommerce — Guide

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