# UGC video ads with your own presenter

> Make UGC-style video ads with your own presenter: testimonial, street interview, glow-up and more, with the spoken line written in your language.

UGC ads work because they look like a person, not a brand. In the Ads Studio you pick the product, the format and the presenter, Clap writes what they say, and the engine renders the take with sound. The presenter is one of your own Characters, built from photos, so the same face can carry a whole series.

## At a glance

| | |
| --- | --- |
| Formats | 8 (5 with a person on screen) |
| Presenter | Your own Characters, same face from ad to ad |
| Spoken line | Written by Clap in your language, or yours |
| Output | 9:16, 1:1 or 16:9 · 1 to 4 takes · with sound |
| Price | 216 credits for 8 seconds on Veo 3.1 Fast · see every engine on /models |

## Eight formats

- UGC testimonial: authentic creator energy, phone in hand.
- Street interview: a candid reaction from a passerby.
- Unboxing: the reveal moment, hands opening the box.
- In real life: the product in use.
- Glow-up reveal: a satisfying transformation.
- Problem → fix: a skit with a punchline.
- Product hero, Unboxing, Luxury macro: nobody on screen, the line becomes a voiceover.

## How a UGC ad is made

- Choose the product (an Element with its photo) or the brand itself.
- Choose the format and the presenter. Presenters are your Characters: create one from photos, or start from an archetype.
- Get the spoken line: Clap writes options in your language from the brand kit, or type your own. Add a direction (where, how they hold it, the mood).
- Pick the engine, the frame (9:16, 1:1 or 16:9, as the engine allows), the length and one to four takes. The studio prefers an engine with sound that reads the product photo.

## Honest UGC

Presenters are invented adults, never real people or celebrities, and never a likeness of someone without consent. The lines Clap writes use only what your brand kit states: no invented reviews, results or discounts. If an ad needs a disclosure in your market, add it.

## FAQ

### What is a UGC ad?

A user-generated-content ad: a video that looks filmed by a customer or a creator, usually on a phone, talking about the product. On eroq the creator is one of your own Characters and the line is written for your product.

### Do I get a library of AI actors?

No stock actors: you create the presenters you need as Characters, from photos or from an archetype, and keep them. The same face can then front every ad of a brand.

### Can the presenter speak another language?

Yes. Pick the language in the video ad and Clap writes the line in it; the engine renders the take with the spoken line and its sound.

### Which engine should I use?

One with sound that reads the product photo, which the studio picks by default. Seedance engines refuse photos of people as references; the studio warns you when you add a presenter, and offers an engine that takes faces when your plan has one.

## Related

- https://eroq.ai/use-cases/ugc-ads — UGC ads
- https://eroq.ai/tools/ai-character-creator — Character creator
- https://eroq.ai/tools/ad-multiplier — Ad Multiplier
- https://eroq.ai/glossary/ugc-ad — UGC ad
- https://eroq.ai/compare/eroq-vs-arcads — eroq vs Arcads

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This page as HTML: https://eroq.ai/tools/ugc-ad-generator · Studio: https://eroq.ai/studio · Docs: https://eroq.ai/docs · Machine index: https://eroq.ai/llms.txt