# A brand kit from your website, in about a minute

> Paste your website: logo, color palette, fonts, tone of voice, selling points, audience and products, read into a brand kit that every ad you make follows.

Every ad starts from the same questions: what do you sell, to whom, how does the brand look and talk. Paste your website and Clap answers them from the site itself. You review the kit, fix what it guessed, keep the products you want, and every static ad, video ad and variant follows it from then on.

## At a glance

| | |
| --- | --- |
| Reads | Logo, palette, fonts, tagline, tone, selling points, aesthetics, audience, description, socials, products |
| Products | Up to 8 per import, each filed as an Element with its photo |
| Brands | Up to 20 per account |
| Price | Free: reading the site and writing the kit cost no credits |

## What the import reads

- The name, the tagline and a description of what the brand sells.
- The logo (it offers the candidates it found), up to five brand colors (the kit holds 6) and the fonts the site uses.
- The tone of voice, the selling points, the aesthetics and the audience, written from the site's own words.
- The social profiles it links to, and up to 8 products from a Shopify or WooCommerce feed, product structured data or the product pages.

## What each field changes

The palette, the aesthetics and the fonts shape the pictures; the selling points, the audience and the tone shape the words Clap writes. A precise kit ("clean, warm daylight, cream backgrounds, soft shadows") makes better ads than a vague one ("modern").

## By hand, too

No website, or a site that says little? Fill the same kit field by field. A live preview shows a feed post, a story and a square ad wearing the brand while you type. Up to 20 brands per account; agencies keep one per client.

## FAQ

### What is a brand kit?

The set of things every ad of a brand should respect: name, logo, colors, fonts, tone of voice, what it sells and to whom. In the Ads Studio it is a form that steers every picture and every line Clap writes.

### Does it work with any website?

It reads public pages. A store on Shopify or WooCommerce gives the richest result, products included; a site that blocks robots or renders everything in the browser gives less, and you complete the kit by hand.

### Is the import free?

Yes. Reading the site and filling the kit cost no credits; only the ads you render do.

### Can I change the kit later?

Yes, in the brand's Brand kit tab, or fill it again from the site. Every ad made after a change reads the kit as it is saved.

## Related

- https://eroq.ai/tools/ai-ad-generator — AI ad generator
- https://eroq.ai/glossary/brand-kit — Brand kit
- https://eroq.ai/use-cases/ecommerce-ads — Ads for online stores
- https://eroq.ai/use-cases/agencies — Agencies

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This page as HTML: https://eroq.ai/tools/brand-kit-generator · Studio: https://eroq.ai/studio · Docs: https://eroq.ai/docs · Machine index: https://eroq.ai/llms.txt