# Ad Multiplier: more of the ad that already works

> Turn one video ad that works into 3, 6, 9 or 12 variants with new characters, outfits, locations or products. The motion, the cut and the audio stay.

A winning ad wears out: the same face, the same kitchen, the same shirt, shown to the same people. The Ad Multiplier keeps what made it win (the performance, the cut, the timing, the voice) and changes what the audience is tired of. One ad becomes ×3, ×6, ×9 or ×12 independent variants, each with a new character, outfit, location or product.

## At a glance

| | |
| --- | --- |
| Variants per run | 3, 6, 9 or 12 |
| What changes | Character, outfit, location, product, plus a free note |
| What stays | Motion, cut, timing, framing, original audio |
| Clip | Up to 15 seconds read · same length and framing back |
| Price | 8 credits per second of clip on Replace · writing free |

## How it works

- Pick the ad: one of the brand's video ads, or any clip from your Library, your Storage or your computer.
- Choose how many variants (×3 to ×12) and what changes in each: character, outfit, location, product. Add a note if every variant should share a direction ("for the Japanese market", "night scenes").
- Clap looks at a frame of the ad and writes every variant, each one different from the others. Writing is free.
- The clip is prepared once, then each variant renders as an edit of it. A new face or a new place rebuilds the subjects; an outfit or a product swap changes them in place.

## What stays, what goes

The motion, the performance, the framing, the cut, the timing and the original audio stay in every variant. Burned-in captions are removed by default, so the variants ship clean. The engine reads up to 15 seconds of the clip and returns the same length and framing.

## What it costs

Variants render on Replace at 8 credits per second of clip: 80 credits for a 10-second variant, so six variants of a 10-second ad come to 480 credits. Replace Pro, from the Creator plan, costs 59 credits per second. A variant that fails refunds itself.

## FAQ

### What is an ad multiplier?

A tool that turns one ad into many versions of itself. On eroq it keeps the motion, the cut and the audio of the original ad and changes the character, the outfit, the location or the product in each variant, so you can test new versions without shooting again.

### Does it change the script or the voice?

No. Every variant keeps the original audio. For a new spoken line or another language, make a new video ad in Create, where Clap writes the line in the language you pick.

### How long can the ad be?

The engine reads up to 15 seconds. A longer clip is trimmed to its first 15 seconds before the variants render.

### Can I use an ad I did not make with eroq?

Yes, any clip from your Library, your Storage or your computer, as long as you have the rights to it. Do not multiply ads that show real people without their consent.

### Where do the variants go?

Into the brand's own folder in your Library and the History of the Ads Studio, ready to download and upload in your ads manager.

## Related

- https://eroq.ai/tools/ai-ad-generator — AI ad generator
- https://eroq.ai/use-cases/creative-testing — Creative testing
- https://eroq.ai/glossary/creative-fatigue — Creative fatigue
- https://eroq.ai/glossary/ad-variations — Ad variations
- https://eroq.ai/help/video/replace-swap-and-recast — Replace: swap and recast

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This page as HTML: https://eroq.ai/tools/ad-multiplier · Studio: https://eroq.ai/studio · Docs: https://eroq.ai/docs · Machine index: https://eroq.ai/llms.txt