# Video ads: format, presenter and line

> One product, one of eight formats, a presenter from your characters, a line written by Clap in your language.

_Help center › Ads Studio_

1. Open the brand → Create → Video ad.
2. Pick the product (or the brand itself) and the format: UGC testimonial, Product hero, Unboxing, In real life, Glow-up reveal, Street interview, Luxury macro, Problem → fix.
3. Pick a presenter when the format has one: one of your Characters with a look sheet (create one from photos if needed), or leave it on Auto and the format casts its own person. Product hero, Unboxing, Luxury macro show nobody: the line becomes a voiceover.
4. Write the line, or let Clap write options in your language; add a direction (where, how, the mood).
5. In Settings: the engine, the frame (9:16 first, plus 1:1, 16:9 and others when the engine has them), the length, sound, "open on the product photo" and one to four takes. Generate.

## Good to know

- The studio prefers an engine with sound that reads the product photo.
- Seedance engines refuse photos of people as references: with a presenter, the studio warns you and offers an engine that takes faces when your plan has one.
- Takes follow in the render bars below; each lands in the brand's folder and History.

## Related

- https://eroq.ai/help/ads/ad-multiplier — The Ad Multiplier
- https://eroq.ai/help/characters/look-sheets — Look sheets

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This page as HTML: https://eroq.ai/help/ads/video-ads · Studio: https://eroq.ai/studio · Docs: https://eroq.ai/docs · Machine index: https://eroq.ai/llms.txt