# The brand kit: what each field does

> The kit steers every ad of the brand: the look fields shape the pictures, the message fields shape the words Clap writes.

_Help center › Ads Studio_

- Name, logo and tagline: who the ad is from. The logo appears in the previews and the ad mock-ups.
- Colors (up to 6), aesthetics and fonts: the look. They steer the pictures, and the fonts the text set on a static ad.
- Selling points, audience, description and tone of voice: the message. Clap writes the headlines, the texts, the calls to action and the spoken lines from them, and uses nothing else: no invented offer, price or review.
- Socials: the brand's profiles, kept for reference.

## Editing

Open the brand, then the Brand kit tab. "Fill from site" reads the website again (what the site states replaces the field, the rest stays). The live preview shows a feed post, a story and a square ad wearing the kit as you type. Save: every ad made from then on reads the kit as saved.

## Related

- https://eroq.ai/help/ads/create-a-brand — Create a brand
- https://eroq.ai/glossary/brand-kit — Brand kit

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This page as HTML: https://eroq.ai/help/ads/brand-kit · Studio: https://eroq.ai/studio · Docs: https://eroq.ai/docs · Machine index: https://eroq.ai/llms.txt