# Ad variations

> Ad variations are versions of one ad that change a single element (the face, the setting, the headline, the format) while the idea stays. They let a winning ad keep running longer and show which details matter.

A variation differs from a new concept: it keeps what made the ad work and changes what the audience has grown tired of, or what the test is meant to measure.

## On eroq

The Ad Multiplier turns one video ad into ×3 to ×12 variants with a new character, outfit, location or product, keeping the motion, the cut and the audio.

## FAQ

### How many variations of an ad should I make?

A handful per test is common: enough to compare, few enough for each to get a fair share of the budget. Change one thing per variation.

### Do ad platforms make variations for me?

Some platforms mix headlines, texts and images automatically. Visual variations of a video, such as a new presenter or setting, have to be made as new creatives.

### Can I make variations of a video without reshooting?

Yes, with an editing engine that keeps the original motion and audio and changes only what you ask, which is what eroq's Ad Multiplier does.

## Related

- https://eroq.ai/tools/ad-multiplier — Ad Multiplier
- https://eroq.ai/glossary/creative-fatigue — Creative fatigue

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