# AI video prompts for product ads — 16 formulas for four shots > Prompt formulas for the hero reveal, the hand-held demo, the lifestyle beat and the end card, with 16 complete prompts and the rack settings behind each one. Published 2026-08-29 · eroq.ai — canonical: https://eroq.ai/blog/ai-video-prompts-for-product-ads A product ad is almost never one shot. It is a reveal, a demonstration, a moment of somebody living with the thing, and a last frame you can put a wordmark on. Each wants a different prompt, and one prompt trying to be all four is the usual reason a render comes back looking like nothing in particular. The [Video studio](/studio/video) has an Ads tab that starts you closer — pick a recipe, attach your product as an Element — but the prompt still has to say which shot this is. Each prompt below is preceded by its rack: **Film type · Lighting · Palette · Move**. Lens and aperture live in the prompt text, since written directions like "anamorphic" are detected there too. Pick the [aspect ratio](/glossary/aspect-ratio) in Settings first — 9:16 for TikTok and Reels, 1:1 for feed, 16:9 for the site. ## The hero reveal — the product alone, doing one thing One subject, one light, one move toward it. Hero shots go wrong when a prop, a hand and a background texture all compete for attention. Strip it down and give the object one small motion. **Commercial · Soft cross · Candy pop · Orbit** > A matte ceramic bottle turns on a pedestal in an empty pastel studio, condensation beading down its side, slow orbit at label height, two soft sources leaving clean highlights and no cast shadow, glossy and confident. **Commercial · Contre-jour · Twilight · Push-in** > A pair of running shoes sits on wet asphalt as the sun drops behind them, laces still swinging, slow push-in until the heel fills the frame, the low sun rimming the mesh at f/1.4, eager and clean. **Commercial · Practicals · Blood & gold · Crane down** > A perfume bottle rests on a dark velvet plinth in a shuttered theater, one warm bulb burning behind it, anamorphic crane down from the rafters as the glass catches the filament, crimson and brass, rich and unhurried. **Commercial · Overhead fall · Monochrome · Static** > A mechanical watch lies open on a jeweler's cloth under one hard lamp directly above, the balance wheel oscillating, locked static macro with the crown in the lower third, black shadows under every bevel, precise and cold. ## The hand-held demo — a person, a task, no tripod This shot has to look unpaid, so everything that makes a hero expensive works against you. Keep the light motivated by a window, put the camera on a shoulder, and describe a task rather than a pose — the instinct behind most [UGC-style ads](/use-cases/ugc-ads). **Documentary · Window light · Warm film · Handheld** > A woman unboxes a small espresso machine on a kitchen counter, lifting the lid with both hands, handheld smartphone shot from her shoulder, soft light from the window behind the sink, warm and grainy, unrehearsed and pleased. **Documentary · Practicals · Nostalgic blue · POV** > A cyclist clips a compact light onto her handlebars in a dim garage and thumbs it on, action-cam POV down at her hands, the beam bouncing off the concrete wall, cool shadows around a workbench lamp, quick and practical. **Commercial · Soft cross · Pastel dawn · Close-up** > Two hands twist a travel mug lid shut on a wood table, then tip the mug sideways to show it holds, close-up on the hands and the seam at f/11, even soft light with no glare, calm and reassuring. **Documentary · Window light · Nostalgic blue · Tracking** > A man walks a folding stroller down a hallway and collapses it one-handed at the door, smartphone tracking alongside at hip height, pale morning light from the doorway ahead, ordinary and easy. ## The lifestyle beat — the product is in the shot, not the subject Here the object earns its place by being incidental. Write the human moment first — describe the product harder than the person and the engine will center it, which is where it stops being lifestyle. Two or three cut nicely around a hero in most [product video](/use-cases/product-videos) work. **Music video · Neon glow · Neon noir · Tracking** > Three friends spill out of a late-night diner with cold cans of coffee, laughing at something off camera, low tracking shot alongside them on a wet sidewalk, the sign throwing pink and cyan across their jackets, restless and young. **Romance · Window light · Emerald · Slow pan** > A woman reads on a balcony in a linen shirt with a cup beside her, wind turning a page, slow pan from the planter box across the railing to her face, soft green daylight through the vines, lush and unhurried. **Arthouse · Contre-jour · Warm film · Pull-back** > A father lifts a child onto his shoulders in a field at the end of the day, a backpack swinging from his arm, slow 35mm pull-back as they walk away, the sun burning through the grass behind them, tender and simple. **Documentary · Practicals · Industrial fog · Orbit** > A welder pushes up her mask and rolls her shoulders in a cold workshop yard, sparks dying around her boots, slow drone orbit at chest height, sodium lamps burning through gray haze behind her, desaturated and honest, proud and tired. ## The end card — leave room for the wordmark There is no title tool and no timeline inside eroq; you export the clip and set type in Premiere or After Effects. So shoot the end card as a plate and ask for the empty space. "Generous space above the product" is a real instruction, and it beats sliding a logo over a face later. **Commercial · Soft cross · Monochrome · Static** > A bar of soap sits centered on a pale plinth against a seamless backdrop, one thread of steam rising past it, locked static wide with generous empty space above the product, even soft light from both sides, clean and quiet. **Commercial · Silhouette · Twilight · Push-in** > A hiking flask stands alone on a rock ridge against the last band of orange sky, wind moving the grass at its base, slow push-in that leaves the top third of the frame empty, pure backlight with no fill, still and final. **Commercial · Neon glow · Candy pop · Whip pan** > A can of citrus soda lands upright on a glossy pink counter and settles, droplets scattering, whip pan from bare counter to the can as it stops, tubes overhead throwing yellow and pink onto the lid, punchy and bright. **Commercial · Practicals · Sepia · Crane up** > A leather satchel hangs from a hook in a workshop doorway at dusk, a lamp glowing inside, crane up from the threshold to reveal the painted sign above the door, brown-toned and faded, patient and made by hand. ## Engine, length and takes Motion One renders 5 or 10 seconds at 480p or 720p on every account, enough to test all four shots. [Kling 2.5 Turbo](/models/kling-2-5-turbo) is known for fluid motion and faces, which suits the demo and lifestyle beats; [Hailuo 02](/models/hailuo-02) leans cinematic in physics and light, which suits the hero; [Seedance 2.5](/models/seedance-2-5) runs 4 to 30 seconds at up to 1080p and honors a seed. The plan caps length — 10 seconds free, 15 on Hobby, 20 on Creator, 30 on Studio and above. Two habits save credits. Run the free Enhance rewrite before you spend anything, and spend your takes ×1–4 on the hero only. Demos are forgiving; hero reveals are where the third take usually wins. ## FAQ ### Do I have to upload my product? For anything recognizable, yes. Saved as an Element with photos and a description, it travels into every render as a reference instead of being re-described each time. A generic object in a lifestyle shot is fine from the prompt alone. ### Which format should I render first? Whichever you will actually post. Reframing afterward is not something you do inside eroq, so pick the ratio first and write the framing to match — a hero orbit that works wide crops badly in vertical. ### How many takes should I budget for a finished ad? More renders than shots. Four shots at two or three takes each is a realistic first pass, and failed generations refund themselves, so the waste is in takes you dislike rather than in errors. Start with the hero: [open the bottle shot in the Video studio](/studio/video?prompt=A%20matte%20ceramic%20bottle%20turns%20on%20a%20pedestal%20in%20an%20empty%20pastel%20studio%2C%20condensation%20beading%20down%20its%20side%2C%20slow%20orbit%20at%20label%20height%2C%20two%20soft%20sources%20leaving%20clean%20highlights%20and%20no%20cast%20shadow%2C%20glossy%20and%20confident.), set Commercial, Soft cross and Candy pop, and swap in your own Element.